Meet Brades
Crafting legacies through innovative wealth solutions. Through collaboration, curiosity, and creativity, we challenge the norm and redefine the art of the possible for our clients.
Our story
Brades was born from a shared vision between two passionate entrepreneurs determined to create a proposition that could meet the evolving needs of a business and its owners.
Our original founders, Andrew Holder and Royden Greaves, began their journey together long before the company’s official formation in December 2015. Their partnership was grounded in a common drive to create opportunities and transform lives, combining deep expertise in financial advisory with a passion for innovation and purposeful growth.
In 2024, the Executive Team was proud to announce that Humza Malik had agreed to join as Chairman, bringing his unparalleled experience in leading large-scale, multi-billion-pound investment projects. As a serial entrepreneur, the strategic addition strengthens the commitment to reshaping wealth management services for business owners.
The company mission has been inspired by the Caribbean island of Montserrat – a place with embedded meaning for the team. The name Brades pays homage to the island. After the eruptions of the Soufrière Hills volcano, Brades represents a vital nerve centre as the island’s de facto capital to this day. It’s a place symbolising growth, connection, and resilience—a fitting reflection of the values we hold today. Montserrat’s history of overcoming adversity and creating new pathways from the unknown resonates deeply with our own commitment to shaping brighter futures.
Driven by entrepreneurial spirit and over 70 years of collective experience, we focus on empowering founders, entrepreneurs, and business owners to create lasting legacies, foster transformative opportunities, and build sustainable futures. Brades honours the essence of Montserrat by connecting visionary leaders, ideas, and resources to drive meaningful change. Our commitment goes far beyond financial success – we shape brighter futures for our clients and communities.
Pioneering change
We combine innovative wealth stewardship, with meaningful financial education to create the platform for purpose driven growth.



Meet the team
Join an exclusive community of visionary leaders.
If you’re ready to unlock the full potential of your wealth, let’s see if we’re the perfect fit for each other. Reach out today and become part of something extraordinary.
Brades is a trading name of Brades Financial Management Limited. Brades Financial Management Limited is an Appointed Representative of and represents only St. James’s Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website https://www.sjp.co.uk/products-and-services/products-and-services. The ‘St. James’s Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. Brades Financial Management Limited is registered in England and Wales, Number 09914908. Registered Office: Unit 4 Green Lane Business Park 238 Green Lane, New Eltham, London, England, SE9 3TL.
SJP Approved 24/6/2025